How Rina Singh turns clothes into poetry and embraces slow, soulful fashion| The Fashion Scoop, Ep 40

In this heartfelt episode of The Fashion Scoop, we sit down with Rina Singh, the brilliant mind behind Eka, a brand that redefines fashion as an expression of art and poetry.Her roots in Kurukshetra shaped her journey to build a fashion brand that is as much about nostalgia and storytelling as it is about clothing.From her childhood memories of a Rajput family to creating a brand that celebrates slow fashion, Rina’s journey is as poetic as the clothes she designs.She also explains why fashion isn’t just about trends but about finding one's own rhythm in a racing world. We also discuss Rina's ‘Lived In’ concept, why sustainability is more complicated than it seems, and how fashion is much more than just what we wear—it's our poetry, our tale, our armour. Rina’s approach to fashion is a love letter to individuality.Tune in to hear how Rina turned her dreams into Eka, a space where clothes become stories and pridefully worn.Produced by Anna PriyadarshiniSound mix by Kapil Dev Singh