How Rob Emery Built DOGPerfect: From Wireless Retail Exits to a High-Margin Pet Franchise

Nick Powills sits down with Rob Emery, Founder & Chief Executive Officer of DOGPerfect, to discuss how his nearly 40 years of hands-on entrepreneurial success led him to create a standout pet brand that successfully brings together nutrition, grooming, and everyday essentials. Founded in 2019 by Rob and Linda Emery, DOGPerfect grew to 6 thriving units across affluent, high-growth Sarasota and Manatee County markets. As of 2025, they have begun franchising and are now looking to expand beyond their Florida footprint by targeting high-density, lifestyle-driven neighborhoods across the country. Rob began his entrepreneurial career in 1987, founding Cellular and More (a top-performing Verizon wireless retail chain) and co-founding ProtectCELL, which he scaled to over $90 million in annual revenue before a successful acquisition in 2014.