How Rob Ferrone Turned Deep Customer Insight into a £30M Business

from Eighty Twenty · host Doug and Rich

Rob Ferrone didn’t pitch software or spin hype. He fixed real problems inside one of the world’s biggest car manufacturers, and built a £30M consultancy because of it.This episode unpacks how Rob helped build a business clients couldn’t live without, and why truly knowing the problem beats any go-to-market plan.Inside this episode: • How deep client empathy became Rob’s 80/20 advantage • What “follow the money” really means in enterprise sales • Why growth can become the biggest risk • How to protect and expand blue-chip accounts • The mindset that turns chaos into clarity🎧 Episode 01 of Eighty Twenty: The podcast that gets under the skin of business.Documentary mentioned: “The Detectives, Taking Down an OCG"

Episode metadata supplied by the publisher feed · Published Nov 26, 2025

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How Rob Ferrone Turned Deep Customer Insight into a £30M Business

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