How Roberto Blake Thinks About YouTube in 2025 — Short-Form, AI, and Creator Longevity

This week, I'm joined once again by my friend and one of the most insightful voices in the YouTube space, Roberto Blake. This is his fourth time on the show — and easily the most thought-provoking yet.

We dive into:

• Why creators should rethink their obsession with going viral

• How Roberto's 12-week "YouTube Night School" is empowering small creators

• The difference between attention and value — and why money doesn't always follow views

• Evergreen vs. topical content: How to win long-term

• Why packaging (title, thumbnail, timing) is everything

• AI's real impact on the creator economy — and what to do about it

Whether you're just starting or deep in the YouTube trenches, this episode will sharpen your mindset and strategy.

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🔗 Resources Mentioned in the Episode

• 🎓 Awesome Creator Academy – Roberto's coaching platform and home of the 12-week YouTube Night School

  👉 https://awesomecreatoracademy.com

• 📘 Roberto Blake's Book – "Create Something Awesome"

  👉 https://geni.us/Jf3J

• 📹 Roberto Blake on YouTube

  👉 https://www.youtube.com/robertoblake2

• 🎙️ Roberto's "How to Use Copyright Music on YouTube" Tutorial

  (referenced as a prime example of evergreen content)

  👉 https://youtu.be/lLFLu4r3wGM

  📥 The Creator's Corner Membership

  👉 https://www.dustyporter.com/creatorcommunities

• 💡 YouTube Creators Hub Coaching Services

  👉 https://dustyporter.com/coaching

• 📨 Entrepreneur's Minute Newsletter

  👉 https://entrepreneursminute.kit.com/13153e4946

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E-commerce (Shopify): https://geni.us/m9ctWwe
Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M

My YouTube Film Gear:
🎥 Camera: https://geni.us/B9eb5P
🎙️ Microphone: https://geni.us/QarC
🎤 Audio Interface: https://geni.us/kaosfB
🎧 Headphones: https://amzn.to/48YcHlB

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About Roberto:

Roberto Blake is a creative entrepreneur, YouTube educator, and founder of Awesome Creator Academy. With over 600K subscribers and a bestselling book (Create Something Awesome), he helps creators grow their audience, monetize their content, and build sustainable online businesses.

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