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How Roller Rabbit Forges Connections with Its Multigenerational Customer Base episode artwork

Jul 15, 2026 27 min

How Roller Rabbit Forges Connections with Its Multigenerational Customer Base

from Sourcing Journal Radio Hosted by Sourcing Journal

Roller Rabbit's chief executive officer Ed Bertouch and chief marketing officer Carolyn Phillips speak with Ian Fredericks, chief executive officer of Hilco Global Capital Solutions and executive director of Hilco’s consumer and retail platform about the brand's collaboration strategy, how it is engaging Gen Z and the company’s DTC pivot.

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How Roller Rabbit Forges Connections with Its Multigenerational Customer Base

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