EPISODE · Sep 27, 2021 · 33 MIN
How Ross Hudgens focused on high quality clients, content and services to grow Siege Media
from How to Win podcast with Peep Laja · host Peep Laja
Key points:Why Ross originally decided to lean into content marketing (2:07)My thoughts on developing a strong brand (3:50)How Siege chooses high quality clients (7:21)How Siege attracts the best people to work for them (8:17)My take on the war for talent (9:14)How Siege's marketing strategy has evolved (15:13)My thoughts on how to become a top name in your industry (16:38)Why people want to follow people, not brands (20:45)How Ross thinks about creating moats (25:00)Why my view on "hiring for talent, training for skill" has changed (29:29)What strategies Siege are doubling down on (30:30)Wrap up (32:35)Mentioned:Content and Conversations PodcastSeth GodinDave GerhardtMy Links:TwitterLinkedInWebsiteWynterSpeero
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What this episode covers
Ross Hudgens, founder and CEO at SEO-focused content marketing agency, Siege Media. We talk about the importance of choosing high quality clients, the power of developing a personal brand, and the value of adding premium services to your offering. I weigh in on the war for talent, becoming a top name in your industry, and how my view on "hiring for talent, training for skill" has changed.
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How Ross Hudgens focused on high quality clients, content and services to grow Siege Media
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