How Ross McDaniel’s Local Vision Is Revolutionizing the Coffee Scene

Ross McDaniel joins the show for a follow-up conversation that takes us through his journey of building Trellis Coffee Bar. Ross shares what he experienced while moving from the digital marketing space into launching a brick-and-mortar coffee shop. Plus, lessons learned about community partnerships, navigating local permitting, and creating a space that fosters connection. Tune in to hear how local businesses can grow through strategies like social proof, visibility, and customer loyalty while keeping the focus on delivering a consistent and quality experience.Chapters00:00:00: Welcoming Ross McDaniel Back00:00:23: The Start of Trellis Coffee Bar00:02:44: Facing the Unexpected in Local Business00:06:06: Cracking the Code on Permits00:10:32: How Social Proof Fuels Growth00:12:51: Mastering Competency and Local Strategy00:18:33: Turning Reviews into a Growth Engine00:23:33: Closing Thoughts on Scaling with ConsistencyLinks and ResourcesRoss on LinkedInTrellis Coffee BarFencepostAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!