How ROXII Supercube Created an Entirely New Retail Category with Founder Belle Robinson

Send us Fan MailWhat happens when you realize the wellness aisle is too complicated?Belle Robinson did something no one else had done before.Instead of another powder, capsule, or ready-to-drink beverage, she created ROXII Supercube, nutrient-infused functional ice cubes designed to make wellness as simple as dropping ice into your favorite drink.In this episode of Shelf Talks, Belle shares:• How a trip to Expo West changed everything• Why networking with one founder completely changed her business• Building an entirely new frozen wellness category• Launching into Sprouts and Wegmans• Why demos became their biggest marketing strategy• Creating packaging that stands out in the frozen aisle• Retail metrics every founder should watch• Lessons learned launching an innovative CPG productIf you're building a product brand or dreaming of retail shelves, this episode is packed with practical advice. Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book