How SaaS Companies Use Usage-Based Pricing to Reduce Churn

Lucas and Luna dive into why more SaaS companies are shifting from flat subscriptions to usage-based pricing as a retention strategy. They examine a real case: a mid-market analytics platform that cut churn by 30% by letting customers pay only for what they use. The hosts break down the economics — how usage data creates stickiness, why it aligns incentives, and the risk of revenue volatility. They also discuss the role of consumption gating and how companies like Twilio and Snowflake have made usage-based models mainstream. Perfect for founders, product managers, and anyone building recurring revenue businesses. #UsageBasedPricing #SaaSRetention #ChurnReduction #RecurringRevenue #ConsumptionPricing #PricingStrategy #SaaSBusiness #CustomerStickiness #Twilio #Snowflake #RevenueModel #StartupGrowth #BusinessAndTechnology #FexingoBusiness #BusinessPodcast #SaaS #Monetization #CohortAnalysis Keep every episode free: buymeacoffee.com/fexingo