How Saatva Mattress Reached $250m+ in Revenue Through Differentiation in a Crowded Industry - Ricky Joshi

Ricky Joshi is co-founder of Saatva, one of the first and biggest direct-to-consumer mattress brands to emerge. In an industry where competition is tight, they've managed to grow exponentially over the years, now generating over $250M in annual revenue. In this episode, we talk about how to differentiate in a crowded industry and how to shape your brand's messaging to be able to compete against other giants.