How Sahara Lotti Built Lashify—and Redefined Innovation in Beauty

A former Hollywood screenwriter with a sharp eye for aesthetics, Sahara Lotti turned her storytelling instincts into design innovation. Frustrated by salon lash extensions that were costly, damaging, and time-consuming, she set out to invent something better—and did. In 2016, she founded Lashify, launching the Fuse Control® Wand and Gossamer® lashes, designed to be applied beneath the lash line with her patented Underlash™ technique. What began as a personal solution has grown into a worldwide movement embraced by makeup artists, celebrities, and everyday consumers alike. Today, Lashify holds over 750+ patents and 1,000 trademarks worldwide—proving that independent innovation can stand up to an industry dominated by conglomerates. Through relentless IP defense, Lotti has become one of the few female founders to set legal precedent for protecting creative work. Independent, inventive, and unfiltered, she’s built Lashify not just as a beauty brand but as a statement of ownership, vision, and freedom.In this episode, Sahara also discusses:Harnessing obsession as a driving force for successHow Lashify is transforming lives, from renewed confidence to weight lossExposing IP theft and the dark side of the beauty industryLeading global innovation in lash technologyThe brand’s unexpected mission: a fierce love for dogsRevolutionizing lashes and the future of beautyWe hope you enjoy this episode and gain valuable insights into Sahara's journey and the growth of Lashify. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Lashify at www.lashify.com and on Instagram at @lashifyRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co