How Salesforce Built a Partner Ecosystem on the AppExchange

In this episode, Lucas and Luna explore how Salesforce turned its AppExchange into a multi-billion-dollar partner ecosystem. They trace the origins of the idea, the platform strategy that made it work, and the key numbers: over 7,000 apps, 90 percent of customers using third-party apps, and a quarter of Salesforce's revenue coming from partners. They discuss what made developers choose Salesforce over building their own apps, the role of the 70/30 revenue split, and the governance challenge of keeping quality high. They also compare it to Apple's App Store and consider what other industries can learn from Salesforce's playbook. If you've ever wondered how a software company can turn its customers into collaborators, this episode breaks down the mechanics in a way you can actually use. #Salesforce #AppExchange #PartnerEcosystem #BusinessDevelopment #B2BPlatform #EcosystemStrategy #SoftwarePartnerships #RevenueGrowth #PlatformBusiness #DeveloperRelations #Business #FexingoBusiness #BusinessPodcast #LucasAndLuna #PartnershipEcosystem #AppStoreStrategy #TechPartnerships #B2BGrowth Keep every episode free: buymeacoffee.com/fexingo