How Salesforce is Investing in Nature as Infrastructure - with Tim Christophersen

The ForestLink newsletter sign-upForest Invest Connect - Virtual Round Table - Register here: https://lnkd.in/ewDKg5bqWhen: Wednesday, September 30th, 16:00-17:00 CETToday, I’m joined by Tim Christophersen, Vice President of Climate Action at Salesforce and author of Generation Restoration. In this conversation, Tim makes the case for seeing nature not simply as a commodity but as our most basic infrastructure – and investing in it accordingly. We discuss Salesforce’s nature-positive strategy and its work to catalyse forest landscape restoration, alongside the role of carbon markets, technology, and public-private partnerships in building a restoration economy at scale. Tim explains why resilience and diversity should be fundamental to forest investment decisions and what investors should look for to distinguish genuine ecological restoration from projects that simply look good in a sustainability report. We also explore the risks of scaling restoration badly, the need for patient capital, and why inaction may now be the biggest investment risk of all.“We need to move beyond the 'charity and nature as a charitable cause' mindset into a mindset of the regenerative, the restoration economy taking off, where you can restore all that degraded land into healthy, productive landscapes.”00:00 – Introduction 01:33 – Tim Christophersen’s journey from forestry to Salesforce 08:00 – Generation Restoration: the relationship crisis with nature 11:28 – Personal action and restoring nature at home 15:12 – Nature as infrastructure and the restoration economy 19:40 – Salesforce’s nature-positive strategy 22:04 – Empowering companies and customers to take action 26:26 – Scaling restoration: lessons from Brazil 29:23 – Investing in nature and the challenge of measuring returns 35:50 – Getting nature onto the corporate agenda 37:33 – What makes a nature-positive forest investment? 39:55 – When should investors reject a forest investment? 41:03 – The risks of scaling restoration badly 43:31 – Identifying genuine ecological restoration 46:05 – The future of forest investment and the cost of inaction 48:13 – The future of carbon markets 49:46 – Lessons learned and avoiding past mistakes 51:20 – Restoration as a social movement 53:16 – Humans as ecosystem engineers 53:48 – Final advice for investors 55:04 – Closing and where to find Tim’s workFounding Director and Host: Shauna Matkovich - The ForestLinkProducer and Editor: Magdalena Laas - Unscripted CreativesNature by MaxKoMusic/SoundcloudSopwell Woodlands and Scohaboy Bog SAC, Cloughjordan, Co Tipperary, IRELAND by wild_rumpus/SoundcloudAmbient Documentary by Sound Guru (Pixabay)Sign up now for the ForestLink’s newsletter, where you’ll receive technical advice, reflections, and best-practice guidance to support you with your forest-linked investment strategy or business straight to your inbox. Hosted on Acast. See acast.com/privacy for more information.