How Sam Moore Bought Back PYRA from Culture Kings and Built It His Way | #610

Sam Moore, founder of PYRA, has built one of Australia’s most exciting challenger brands by blending technical outdoor apparel with streetwear DNA. After early roles at General Pants and Culture Kings, and a first brand that didn’t quite go to plan, Sam launched PYRA with a clear vision: bridge the gap between performance gear and fashion. What followed was rapid growth inside Culture Kings, a complex buyback, and a full reset into a DTC-first global brand.Today, we're discussing:Building PYRA inside Culture Kings and buying it backThe shift from wholesale to a 90% DTC model Why niche positioning beats broad appeal in ecommerce Turning a brand into a UGC machine Using entry products (like hats) to drive LTV Scaling globally through Meta and Shopify Markets Product development in technical apparel Managing supply chain, 3PL, and global logisticsConnect with SamExplore PYRASubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community