EPISODE · Aug 8, 2024 · 38 MIN

How Sam The Cooking Guy Won the Internet

from San Diego Magazine's Happy Half Hour · host San Diego Magazine

#343 Sam the Cooking Guy is our guest on this week's Happy Half Hour. The YouTube star, cookbook author, and local restaurateur is sitting pretty at 3.7 million YouTube followers and just opened his latest restaurant, called Basta, in Little Italy (He's also got Not Not Tacos, Samburgers, Graze, and Coo Coo's Nest). In classic Sam style, the food follows only a few rules, resulting in brain-bending, mouth-watering combos like deep-fried pate à choux gnocchi with cacio e pepe aioli. It's one of the best things we've ever popped in our mouths. We talk about the challenge of running restaurants, what it's like becoming famous for learning to cook on YouTube, and recall a terrifying bomb threat that left Troy and Sam happily trauma-bonded forever. To follow Sam click HERE.  To read the article click HERE Discover more at San Diego Magazine HERE