Vitor Asseituno, Sami: How We 3x’d Margins in $60B Market

Vitor Asseituno is CEO and Co-Founder of Sami — Brazil’s fastest-growing health insurance startup, serving 20,000+ customers across 11 Brazilian cities in the $60B private health insurance market. Sami has raised $65M in total funding.In this episode, Vitor shares the “pipeline mathematics” behind turning 100+ VC rejections into a Series B raise, investor psychology and what resonates when pitching complex healthcare business models, how embracing broker networks after everyone said “avoid them” drives 50%+ of Sami’s sales, AI workflow implementation delivering $800+ monthly savings per clinician and 30% EMR compliance improvement, the loss ratio optimization tactics that cut losses from 85% to 53% of premiums, and why regional focus beats national scale in Brazil’s complex healthcare market.Subscribe to The J Curve Insider Newsletter and follow Olga on LinkedIn or Instagram.