How Saying "No" to Kegels Built a Waitlist Brand

As a pelvic health professional, how can a single belief set your practice apart?In this kickoff episode, Dr. Becky Allen shares how a single clinical conviction—treating pelvic floor dysfunction without Kegels—became the foundation of her waitlist brand. She unpacks how having a strong belief, showing up consistently, and leading with clarity built her multimillion-dollar practice. This episode is a rally cry for pelvic health professionals ready to treat differently, lead boldly, and grow on purpose.What you’ll learn in this episode: (1:12) Why saying “no” to Kegels started Becky’s clinical identity.(3:18) How Genesis grew to a multimillion-dollar brand.(4:43) Building a magnetic brand that patients and providers trust.(5:42) Why Kegels are outdated. (10:33) Why pelvic floor dysfunction is often a symptom, not the root cause.(13:28) How being different made Genesis stand out in the market.(18:23) Why repeating your message endlessly is essential for brand trust and patient growth.Follow Becky on Instagram: https://www.instagram.com/drbeckypelvicpt/ Follow Genesis PT and Wellness on Instagram: https://www.instagram.com/genesisptwellness Grab your FREE guides: * "From the Top Down: from the ribcage to the pelvic floor": https://www.thepelvicpowerhouse.com/fromthetopdown * "From the Ground Up: from the midfoot to the pelvic floor": https://www.thepelvicpowerhouse.com/fromthegroundup Subscribe to "From the Ground Up with Dr. Becky Allen”: * Apple Podcasts: https://apple.co/47eQP84 * Spotify: https://open.spotify.com/show/4QMmH0LDL0CrCEvVpJaOzd If you want to grow your practice, provide great patient care, and create the life and business you love, then visit The Pelvic Powerhouse: https://www.thepelvicpowerhouse.com/ "From the Ground Up with Dr. Becky Allen” is the podcast for pelvic health pros who are done playing small in the clinic or in business. Your host is Dr. Becky Allen, a Physical Therapist and the Founder and Visionary of Genesis PT & Wellness. As your coach, Becky will share with you what it really takes to lead a mission-driven, team-powered, game-changing pelvic health practice.This episode was produced by Story On Media: https://www.storyon.co/