PR for startups: How to turn media coverage into revenue | Matt Mckenna

PR is changing, and getting attention is harder than ever. With newsrooms shrinking and competition growing, how do you cut through the noise and get the right people to care about what you’re building?In this episode of Scale-Up Sessions, we explore how growing businesses can use PR as a powerful growth lever — building trust, credibility and visibility in increasingly crowded markets. From understanding what journalists actually want, to choosing the right media placements and turning coverage into real commercial impact, this conversation is packed with practical advice for scaling brands.Joining us is Matt McKenna, Head of Communications and Content at Finder, where he leads the UK PR strategy and helps translate complex topics into compelling stories that resonate with millions of consumers.Follow Martin on LinkedIn: https://www.linkedin.com/in/martinkennington/Follow Matt McKenna on LinkedIn: https://www.linkedin.com/in/matthewmckenna2/Scale-Up Sessions is brought to you by Cynergy Bank. To learn more about Cynergy Bank, visit https://www.cynergybank.co.uk/This episode was produced by Flamingo Media. If you want to create a chart-topping podcast visit www.flamingo-media.co.ukThis episode was produced by Flamingo Media. If you want to create a chart-topping podcast visit www.flamingo-media.co.uk