How Scammers Exploit Trust and FOMO: Kicking Off Cybersecurity Awareness Month with Lisa Plaggemier

Lisa Plaggemier, Executive Director of the National Cybersecurity Alliance, joins host Frank Cilluffo to discuss how public education can combat online scams, fraud, and cyber threats. With billions of campaign impressions and only a nine-person team, the Alliance focuses on motivating behavior change through creative, jargon-free outreach. Plaggemier explains how scams like pig butchering are orchestrated by organized crime and even nation-state actors—and why the U.S. needs a coordinated national response. The episode highlights the growing need for cross-sector data sharing, targeted messaging for seniors, and a "scam czar" to unite fragmented efforts. As Cybersecurity Awareness Month kicks off, the conversation underscores how individual actions and shared responsibility can help close critical gaps in digital safety. Main Topics Covered • The mission of the National Cybersecurity Alliance and its consumer-focused campaigns • Core Cybersecurity Awareness Month themes: MFA, passwords, updates, and scams • Reaching overlooked populations through creative outreach like Kubikle and safe-word campaigns • The scale and structure of online scams like pig butchering and their ties to nation-state actors • The call for a national "scam czar" to coordinate public-private response • Challenges in cross-sector data sharing and the limits of current fraud response models • Upcoming efforts to reach K-12 audiences and improve campaign impact across age groups Key Quotes "We are a tiny nonprofit of nine people and we reach billions of people every October." — Lisa Plaggemier "I can hack away at our banks and probably not come away with any cash. [But] I can hack away at individual customers of the bank and come away with millions of dollars, and there's no ISAC for my mom." — Lisa Plaggemier "I do not think it would be a bad idea if we had a scam czar at this point because the adversary is so well organized." — Lisa Plaggemier "Older folks are targeted less often, but when they fall victim, the dollar amounts are very high. They have their whole life savings at stake." — Lisa Plaggemier "We've got in a lot of organizations, fraud teams that don't talk to security teams that don't talk to trust and safety teams. And so if you're still siloed in your organization, I think the call to action here is that that all needs to be seen as one." — Lisa Plaggemier Relevant Links and Resources National Cybersecurity Awareness – staysafeonline.org Then & Now: Helping Older Adults Stay Secure Kubikle Series Guest Bio Lisa Plaggemier is Executive Director of the National Cybersecurity Alliance, where she leads efforts to make cybersecurity practical and accessible. She describes herself as "on a crusade to eliminate stock photos of hackers in hoodies," underscoring her focus on real-world education over clichés. A former Ford Motor Company marketing executive, she now serves on the U.S. Secret Service Cyber Investigations Advisory Board and is based in Austin, Texas.