How School of Wok Bounced Back from Tesco, Sainsbury’s, Waitrose SCREWIN Their Brand

In 2018, Jeremy Pang built a HUGE cookery school, School of Wok in Covent GardenSo huge, so forward thinking Tesco , Sainsbury's , Waitrose & Partners come knocking.Suddenly, School of Wok launches into 1200 storesHappy days? Right? Well, that’s when it started to go wrong (all revealed in our conversation) Thankfully,Jeremy Pang is a total legend. Relentlessly resourceful. Go getter-grafter. Deal maker. Grit-graft, twist-turn, plot-pivot, Jez, got School of Wok back on it’s feetCharlie Munger: Wisdom is PreventionOur chinwag is a Cautionary Grocery TaleListen slowly, soak in quickly We also chatter: how China town changed, the rise of asian cuisine in London, sales tactics, building a massive Youtube Channel, Portuguese influence on Asian food ON THE MENU: 1. The Subtle Art of Wangling Free Stuff: what are their BENEFITS + what are my asks?2. Two Golden Challenger Sales Rules: What’s their victory speech + how do we make our buyer famous3. The Simple Challenger Principle: Make as money as you can, spend as little as you can 6. How School of Wok got traction with No budget: Do Things That Don’t Scale 7. How to do MASSIVE Brand deals: Use your specific knowledge to fill specific gaps 8. Outside The Box Thinking to Maximise Trade Shows on a TINY budget: where can we add theatre? 9. Gokwan’s Business Secrets: know your audience, know your customer, know your product 10. Why the Industry narrative “buyers are the be all and end all” is totally WRONG11. The Art of Creative Strategy: Creativity + constraint = Simplicity in Complexity12. Redbull Effect + Brand Frame: We need Anthropology > Economics 12. What ACTUALLY is MORE for your brand? Don’t go into grocery if it doesn’t stick to your values