How Security Buyers Think, and Go-to-Market Strategies for Young Companies with Merritt Baer!

This episode is filled with so much gold, we should charge you Big 4 consulting fees just to listen to it! Industry leader Merritt Baer talks about the role of the Field CISO, and how she advises young companies. But in between those topics is so much fire.George K and George A talk to Merritt about:🤝The value and empathy a Field CISO can bring to customers💼 How to build the business case for security projects (and what sales folks can learn from that)🏗️ How building a security culture might be more about doing and planning🚀 Lessons learned for founders trying to solve problems and taking those solutions to marketFollow Merritt on X @merrittbaer and LinkedIn👊⚡️ Become a Bare Knuckles and Brass Tacks member!🔔 Follow our LinkedIn page for news, updates, and contests!