How Selene Hanna Grew from 3K to 30K Followers (and Turned Instagram into Real Clients) Ep 295

In this episode of the Lab Coat Agents podcast, Nick Baldwin and Tristan Ahumada sit down with Southern California agent and broker Selene Hanna to unpack what’s working right now to build a real estate brand on Instagram—and convert attention into real conversations and clients. Selene shares her content framework for growth, including why she focuses on 10 scripted short-form videos per month (shot in two sessions of five), how she chooses topics that deliver clear value (payments, mortgage education, skits, and hyperlocal storytelling), and why consistency and structure matter more than posting nonstop. The conversation also dives into lead conversion systems. Selene explains how she uses Manychat and keyword calls-to-action to route prospects into a Google Form, then has an assistant follow up by call, text, and email to book appointments. She also shares what content drives the most questions, why hashtags and music don’t make or break results, and where she’s expanding next—YouTube and LinkedIn—for longer-term discovery and authority.   Connect with Celine Hanna: https://selenehanna.com/ https://www.linkedin.com/in/selene-hanna/ https://selenehanna.com/contact https://www.facebook.com/sellwithselene/about/ https://www.instagram.com/selene_hanna/