How Self-Storage Became a Recession-Proof Real Estate Asset

In this episode, Lucas and Luna explore why self-storage has quietly become one of the most resilient real estate asset classes in 2026. With a recession looming and consumer habits shifting, self-storage facilities are outperforming offices and retail. Lucas breaks down the economics: occupancy rates hovering near 92 percent, rents that have grown 8 percent year-over-year, and the surprisingly low operating costs that make these properties cash-flow machines. They discuss the shift toward climate-controlled, high-end facilities catering to small businesses and urban renters, and why institutional investors are pouring billions into the sector. Luna challenges the assumption that self-storage is purely recession-proof, pointing to new supply risks and the impact of AI-driven property management. A concrete case: a 120,000-square-foot facility in Phoenix that doubled its net operating income in 18 months by adding automation and dynamic pricing. The hosts also touch on the rise of REITs in this space and how individual investors can get exposure. Tune in for a sharp, data-driven look at an asset class that's anything but boring. #SelfStorage #RealEstateInvesting #CRE #REITs #RecessionProof #PropertyManagement #Automation #DynamicPricing #PhoenixRealEstate #InstitutionalInvestors #SmallBusiness #UrbanRenters #ClimateControlled #NetOperatingIncome #CashFlow #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo