How Self-Understanding Became a Business Thesis—Len May | Ep 9

If you've ever wondered how personal struggles and questions can shape a business, this episode is for you. Len May, CEO and co-founder of Endodna, opens up about turning his ADHD diagnosis and lifelong curiosity into a successful precision medicine company. You'll pick up practical ways to reframe what makes you different, hear about the messy path from music to genetics, and learn how leaning into discomfort can spark innovation. We also get into the realities of building through confusion and why giving up control may be the real secret to progress. Plus, Len shares actionable insights about personalization in both health and life decisions. Tune in for a conversation about finding your edge by understanding yourself.Connect With Len MayWebsite: https://endodna.comLinkedIn: https://www.linkedin.com/in/lenmayYouTube: [Len May’s podcast “Everything is Personal” found on YouTube, as mentioned]Instagram: [Len May or Len May DNA, as mentioned in the episode]If Class of Business speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the conversations shared here. Your support truly means a lot.There's more to every story than what you hear on the episode. Join the Class of Business newsletter to receive thoughtful takeaways, episode extras, and personal notes that don't make it into the show. It's a quiet way to stay sharp between listens.Sign up here: https://classofbusiness.com/joinChapters00:00 Getting Comfortable Being Uncomfortable00:21 From ADHD to Business Builder00:49 Early Lessons in Self-Understanding01:31 Turning Struggle Into a Thesis02:12 Young Len’s Search for Answers02:46 Living With an ADD Label03:12 Medication’s Double-Edged Sword03:55 Discovering Cannabis as Medicine05:33 System-Building and Self-Discovery05:47 Experimenting With Career Paths06:29 From Music to Internet Startups07:00 Learning Through Real Estate07:27 Cannabis, Dispensaries, and Genetics07:57 Personalizing Plant and Human DNA08:28 Curiosity Becomes Conviction09:17 Embracing the Polymath Mindset10:28 Hyperfocus and Structure With ADHD12:11 Building a Product People Need12:43 From Test Results to Action13:58 How Doctors Shaped the Platform14:52 Building Around Curiosity and Trust15:27 Making Genetics Actionable16:22 Personalization as a Life Principle17:17 The Ongoing Journey of Self-Knowledge18:56 Purpose, Perspective, and Business19:59 Why Knowing Yourself Matters20:38 Helping Others as Self-Work21:16 Rethinking Focus and Success22:19 Pattern Recognition as Superpower23:08 Letting Go of Control24:08 Best Lesson for Builders24:33 "This Too Shall Pass"25:25 Where to Find Len May26:39 Closing Thoughts for Listeners