How Senior Leaders On Social Media Build Brand Trust With Charlotte Lander from Standard Chartered Bank
An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "How Senior Leaders On Social Media Build Brand Trust With Charlotte Lander from Standard Chartered Bank" was published on July 19, 2023 and runs 45 minutes.
July 19, 2023 ·45m · B2B Social Growth: Presented By Tribal Impact
Summary
Leaders who use social media are trusted more than those who don't by a ratio of 6 to 1 (Brunswick). Join Tribal Impact’s Sarah Goodall and Charlotte Lander from Standard Chartered Bank, who'll be discussing the role of social media in building trust for brands, including challenges faced and the role senior leaders have to play. We'll be covering: The challenges of building trust on social media.How to encourage leaders to be more active online.The role of Employee Advocacy in building bran...
Episode Description
Leaders who use social media are trusted more than those who don't by a ratio of 6 to 1 (Brunswick).
Join Tribal Impact’s Sarah Goodall and Charlotte Lander from Standard Chartered Bank, who'll be discussing the role of social media in building trust for brands, including challenges faced and the role senior leaders have to play. We'll be covering:
- The challenges of building trust on social media.
- How to encourage leaders to be more active online.
- The role of Employee Advocacy in building brand trust.