How Senior Leaders On Social Media Build Brand Trust With Charlotte Lander from Standard Chartered Bank

Leaders who use social media are trusted more than those who don't by a ratio of 6 to 1 (Brunswick).Join Tribal Impact’s Sarah Goodall and Charlotte Lander from Standard Chartered Bank, who'll be discussing the role of social media in building trust for brands, including challenges faced and the role senior leaders have to play. We'll be covering:The challenges of building trust on social media.How to encourage leaders to be more active online.The role of Employee Advocacy in building brand trust.