How SEO & PPC Work Together: Our Favourite Tactics

SEO and PPC are often treated as separate channels.But some of the best marketing results happen when they work together.In this episode, we explore why search shouldn't sit in a silo, how SEO and PPC can strengthen each other, and why combining insights across both channels leads to better content, better landing pages and better business outcomes.We share real client examples, discuss how PPC can quickly validate search intent for SEO, why landing page experience matters just as much as the ad itself, and how a joined-up search strategy can improve conversions, user experience and lead quality.If you're looking to get more from your search marketing, this one's for you.📍 Find us here:Website: https://www.forank.com/YouTube: https://www.youtube.com/@forank-marketingZoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/ 🎙 Enjoying this episode?Show some love — like, comment, and subscribe to stay updated on future episodes!Interested in sponsoring an episode? Get in touch at [email protected]