EPISODE · Feb 17, 2025 · 28 MIN
How SEO Works in 2025 — A Marketing Leader’s Guide
from The Digital Marketing Podcast by Exposure Ninja · host Tim Cameron-Kitchen
I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger.Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025).Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t even doing the searching themselves anymore.If marketers keep relying on the old approach of just ticking SEO boxes, businesses will vanish beneath the surge.In this podcast, I dig into:1. Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s2. How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans3. Why zero-click search is escalating (and how to keep my brand visible when users don’t even click)4. What’s changed in content production — everyone’s publishing more than ever — and how you can ensure you pages shineAbove all, I’ve realised this next era of AI-driven search demands that marketers adapt swiftly.It’s not just about chasing higher Google positions; it’s about staying relevant wherever people — or their digital assistants — hunt for answers.If you're prepared to take on these changes, your brand will thrive, even as the gap between Google and AI engines keeps shrinking.Try Semrush for FREE using our affiliate link*:https://exposure.ninja/seo-2025Apply for a FREE website and marketing review:https://exposureninja.com/review/Get the show notes:https://exposureninja.com/podcast/346/Watch this on YouTube instead:https://exposure.ninja/seo-in-2025Listen to these episodes next:Copy This IMPACTFUL Brand Marketing Strategy in 2025https://exposureninja.com/podcast/extra-048/COPY Hims’ $60M/Month Marketing Strategyhttps://exposureninja.com/podcast/344/The Best SEO Strategies for 2025https://exposureninja.com/podcast/341/*Disclaimer: Exposure Ninja may get a commission, should you decide to make a purchase, through the marked links above, at no cost to you
What this episode covers
I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger.Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025).Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t even doing the searching themselves anymore.If marketers keep relying on the old approach of just ticking SEO boxes, businesses will vanish beneath the surge.In this podcast, I dig into:1. Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s2. How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans3. Why zero-click search is escalating (and how to keep my brand visible when users don’t even click)4. What’s changed in content production — everyone’s publishing more than ever — and how you can ensure you pages shineAbove all, I’ve realised this next era of AI-driven search demands that marketers adapt swiftly.It’s not just about chasing higher Google positions; it’s about staying relevant wherever people — or their digital assistants — hunt for answers.If you're prepared to take on these changes, your brand will thrive, even as the gap between Google and AI engines keeps shrinking.Try Semrush for FREE using our affiliate link*:https://exposure.ninja/seo-2025Apply for a FREE website and marketing review:https://exposureninja.com/review/Get the show notes:https://exposureninja.com/podcast/346/Watch this on YouTube instead:https://exposure.ninja/seo-in-2025Listen to these episodes next:Copy This IMPACTFUL Brand Marketing Strategy in 2025https://exposureninja.com/podcast/extra-048/COPY Hims’ $60M/Month Marketing Strategyhttps://exposureninja.com/podcast/344/The Best SEO Strategies for 2025https://exposureninja.com/podcast/341/*Disclaimer: Exposure Ninja may get a commission, should you decide to make a purchase, through the marked links above, at no cost to you
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How SEO Works in 2025 — A Marketing Leader’s Guide
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