How Sequentum Is Quietly Powering the Data Economy ft. Sarah Mckenna

In this episode of the Future Proofed Podcast, Sarah McKenna, CEO of Sequentum, dives deep into the evolution of web data, intelligent agents, and the power of automation. From her early days in QA before DevOps existed to running data-driven turnarounds and leading Sequentum, Sarah shares how real-time, contextual data is transforming industries—from finance and healthcare to retail and risk management. She explains why scraping isn’t a dirty word, how AI is supercharging automation, and what the future holds as intelligent agents shape how businesses make decisions at scale.⏱️ Timestamps:00:00 - Intro to the podcast & guest Sarah McKenna00:35 - Sarah’s background in QA, hedge funds & automation02:10 - How she got into scraping and data platforms04:00 - Tech turnarounds & Sequentum’s evolution06:30 - Sequentum’s product offerings: software, data as a service, and cloud08:20 - Use cases: risk alerts, pricing, inventory, compliance, macro trends10:15 - How ChatGPT transformed data operationalization12:30 - Competitive intelligence & public data's exploding value14:00 - Use of web data in finance, insurance, healthcare, and branding16:30 - Social media data ethics, scraping boundaries & legality18:00 - Comprehending virality without using PII20:00 - Decision-making from real-time data21:15 - Intelligent agents, MCP servers & the new data mesh23:00 - Automation vs human creativity, and the new blend with LLMs26:00 - Using AI for fast research across any industry28:00 - Sales productivity using ChatGPT in real time30:00 - Market competition between AI models like Grok, Gemini, Claude31:30 - Sarah’s 2-year vision: websites becoming their own data vendors33:00 - Web scraping vs internal data & impact on monetization34:30 - Final thoughts on the AI wave & where disruption is heading nextIf you’re ready to unlock the true potential of web data and power your intelligent agents, visit Sequentum—a leading enterprise platform for industrial-scale web scraping and automation. Whether you need real-time risk alerts, price intelligence, or macroeconomic signals, Sequentum provides software, data-as-a-service, and cloud-based tools tailored for enterprise-grade performance and compliance. With support for AI-native workflows, Sequentum helps you future-proof your data pipeline while staying compliant with the latest standards.👉 Learn more at sequentum.com and discover how to automate what matters, at scale.#SarahMcKenna #Sequentum #WebScraping #DataAutomation #FutureProofed #IntelligentAgents #AI #DataDriven #LLMs #AutomationTools #PublicData #RiskAlerts #DataAsAService #AIUseCases #DigitalTransformationhttps://valeogrowth.com/