How Service-Based Businesses Can Make Black Friday a Success | Beverly Cornell

Send us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Black Friday isn’t just for retail—service-based businesses can join the action too! In this episode, I share powerful tips to help service-oriented businesses create irresistible Black Friday offers. There's a lot to consider, from percentage-based discounts and bundling services to non-sales promotions like exclusive content.Remember to grab the FREE resource to help you define your Black Friday offer—without the overwhelm. Read Our Blogs: Next Level Small Business Marketing Blog - BC & Associates Marketing.Key Topics:Leveraging Black Friday Discounts to Add Value: Beverly explains how service-based businesses can use discounts strategically—not just by reducing prices but by creating high-value offers that attract both new and loyal clients.Using Non-Sales Promotions to Build Client Relationships: Beverly emphasizes the importance of non-sales tactics like offering exclusive content, gifts with purchase, or launching a loyalty program. These promotions add value and strengthen client relationships without relying solely on discounts.Creating Irresistible Bundles for Increased Revenue: Bundling services is a powerful way to offer clients more value while maximizing revenue. Beverly discusses how to craft bundles that appeal to clients’ needs and how to implement tiered bundles to cater to different budgets and boost sales. Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker