EPISODE · Nov 28, 2023 · 7 MIN
How SGE Will Dramatically Change Your SEO Traffic
from Marketing School - Digital Marketing and Online Marketing Tips · host Eric Siu and Neil Patel
In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Michael King’s article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
What this episode covers
In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Michael King’s article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
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How SGE Will Dramatically Change Your SEO Traffic
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