EPISODE · Jan 14, 2023 · 35 MIN
How Shake Shack's strategy elevated "quality" beyond the obvious
from On Strategy Showcase · host Fergus O’Carroll
When the QSR brand asked for a focus on quality, Preacher's Head of Strategy Marika Wiggan and Founder Seth Gaffney found a way to reframe it... For What it's Worth.
What this episode covers
When the QSR brand asked for a focus on quality, Preacher's Head of Strategy Marika Wiggan and Founder Seth Gaffney found a way to reframe it... For What it's Worth.
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How Shake Shack's strategy elevated "quality" beyond the obvious
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