EPISODE · Jul 17, 2026 · 13 MIN
How Shane McConnell Turned a Superfood Into a Fast-Growing Nutrition Brand
from Mission Matters Business Podcast with Adam Torres · host Adam Torres
In this episode, Adam Torres interviews Shane McConnell, Founder & CEO of Primal Power, live from SEICon 3 to discuss the inspiration behind Primal Power's grass-fed beef liver nutrition bars, the challenges of launching a CPG brand, the importance of finding the right marketing strategy, and the company's vision for expanding into retail and global markets. Watch Full Episode on Youtube. --- Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
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How Shane McConnell Turned a Superfood Into a Fast-Growing Nutrition Brand
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