How sharing “bad” numbers built email subscriber trust – and increased signups (with Hannah Shamji) | Digit disclosure

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsWhat happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever.Timestamps:(4:30) How Hannah’s research brain – and TikTok culture – led to this email(12:51) The balancing-act-slash-experiment that is Hannah’s email list(14:37) How to set objectives in research so you don’t color the data(18:09) The measure Hannah used for this email, in absence of replies(21:29) The ripple effect this email gave to Hannah’s overall personal brandAbout our guestHannah is a Consumer Psychologist for growth-stage startups. She's also a Cornell Psych Grad & trained therapeutic Counsellor with 10 years of experience in qualitative research. Now she helps clients like HubSpot and Shopify Plus decode how their customers think, so they can connect with (and convert!) the human behind the buyer.Links from this episode:Take a look at the email we’re talking about todayTake a look at Jason Fiefer’s email with the full story of Naveen’s reframeFollow Hannah on ⁠LinkedIn⁠Get more transparent insights from Hannah at hannahshamji.com/newsletterGrow your business when you join the Creative CEO Academy (I'll earn a commission)Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠💬 Free consult when you sign up to ConvertKit Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Terms and conditions here.