How Shark Tank PR can 10x Your Brand Awareness: Scaling to $1mill+ with E-Com Founder Liam Trolio

Send us Fan MailHow Shark Tank PR can 10x Your Brand Awareness: Scaling to $1mill+ with E-Com Founder Liam TrolioJoin hosts Jazmyn and Kevin on The Business Game as we unpack how to build, scale, and exit DTC brands with Liam Trolio — eCommerce founder, consultant, and mentor who has driven 8M+ AUD in online sales across 10+ Shopify brands, including CupKings and several multi–six-figure exits. Liam brings a finance-first lens from a Big 4 tax background plus hands-on playbooks for product research, conversion-led store design, and performance marketing.In this episode you’ll discover:How Liam turned corporate skills into a repeatable Shopify playbook that generated 8M+ AUD in salesLessons from Shark Tank Australia and using PR to amplify growthA step-by-step framework for spotting winning product ideas and validating them fastConversion design principles that lift AOV and reduce churnHigh-ROI paid media and organic strategies for scaling from 0 to consistent six figuresPractical approaches to structuring exits and negotiating multi–six-figure dealsHow to build repeatable ops, testing cadence, and analytics dashboards that actually inform decisionsConnect with Liam TrolioLinkedIn: https://www.linkedin.com/in/liamtrolio/YouTube: https://www.youtube.com/@liam_trolioX: https://x.com/liam_trolioWe're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!Business mentioned in the episodeCupKings and Contento BrandsWatch now | Listen anywhere you get your podcastsThis post contains affiliate links which benefit the Business Game financially.Follow us for updates and behind-the-scenes:TikTok: /thebusinessgamepodcastLinkedIn: /the-business-game-podcastFacebook: /thebusinessgamepodcastInstagram: /thebusinessgamepodcastSupport the showThank you for listening to The Business Game, where real founders break down the real levels of business.Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.Want to identify your level or learn more about The Business Game framework?Visit www.thebusinessgamegroup.comIt's time to Level Up!We’ll see you at the next level.