How She 10x'd Her Wedding Planning Business In A Year episode artwork

EPISODE · May 6, 2026 · 1H

How She 10x'd Her Wedding Planning Business In A Year

from Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast · host Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.Katie Sautter was last on this podcast after booking 29 weddings in her first year as a wedding planner. At the time, she was still working her engineering 9-to-5, logging about 100 hours a week between both jobs, and just starting to think about what it might look like to go all in.She went all in.In 2025, Katie quit her job, built a team of five, went from under $10K in revenue to six figures, and did all of it in a single year. She attributes a huge chunk of that growth to a framework called the Lazy Genius Way, and to one particular tool her team built from scratch: a 75-step wedding management system she calls the Due Date Dashboard.In this episode, Katie walks through exactly how she did it, what the Lazy Genius principles actually look like applied to a wedding planning business, how she survived 12 weddings in 8 weeks without anything falling through the cracks, and why she's now selling the Due Date Dashboard so other planners can use it too.Get all the links from this episode: http://evolveyourweddingbusiness.com/359Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/ Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/———Find Heidi: Instagram (send a DM!)The Wedding Business Collective 🩵 (get your first month for $1)Ghosted Lead Booking Wizard 👻Wedding Business Shop 🛍️Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔

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👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Katie Sautter was last on this podcast after booking 29 weddings in her first year as a wedding planner. At the time, she was still working her engineering 9-to-5, logging about 100 hours a week between both jobs, and just starting to think about what it might look like to go all in. She went all in. In 2025, Katie quit her job, built a team of five, went from under $...

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How She 10x'd Her Wedding Planning Business In A Year

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