How She Built a Food Business Where 98% of Customers Come From Online

In this episode of Likes Don’t Pay Bills, I sit with Rachel, founder of Ray’s Sandwiches, to unpack how a simple campus hustle became a growing food business with a strong digital customer base.We talk about:* how her dad pushed her to stop dashing sandwiches and start selling* targeting just 1% of the GIJ student population and doing “ambush marketing” at the school gate* moving from home kitchen chaos to opening her first shop* how Instagram, WhatsApp and word of mouth now bring in almost all her customers* treating Instagram ads like a “monthly staff member” in the budget* why consistency and customer service matter more than fancy marketingIf you run a food business, side hustle or small brand and you’re trying to turn online attention into real customers, this conversation will give you practical ideas you can copy.About the podcastLikes Don’t Pay Bills is a show hosted by Frederick Ebo Hinson, a digital marketer based in Ghana, where we talk to African business owners who are using digital platforms to get real results, not just likes.If you find this useful,* Like the video* Subscribe to the channel* Share it with a business owner who needs thisLet’s move from views to customers together.