EPISODE · May 14, 2026 · 48 MIN
How She Built a Meaningful Mental Health Brand with Sasha from Self-Care Is For Everyone
from Mary's Cup of Tea: the Self Love Podcast for Women · host Mary Jelkovsky
Building something meaningful is rarely a linear process. In this episode, Mary sits down with Sasha, co-founder of Self-Care Is For Everyone, to talk about mental health, entrepreneurship, and the unexpected journey from posting illustrations online to building a multi-million dollar brand and business. Along the way, Sasha opens up about ADHD, grief, burnout, confidence, and what it really takes to keep creating when life gets hard. Let this episode be a reminder that you do not need to feel fully confident before starting something meaningful. You will learn… How Sasha built Self-Care Is For Everyone from an Instagram page into a global brand How ADHD and executive dysfunction can make creativity feel complicated, and how to approach it with self-compassion The difference between needing to “rest” versus needing to “rise” Why slow, sustainable growth may be healthier than chasing enormous success How grief, motherhood, and personal self-love journey shaped Sasha’s confidence Remember: protecting your mental health matters just as much as achieving your goals. You are allowed to build a meaningful life while still figuring yourself out. Sasha is the co-founder of Self-Care Is For Everyone, a community-centered mental health brand dedicated to making conversations around emotional wellbeing more accessible. Since launching in 2018, the brand has collaborated with over 150 artists, built a community of millions online, given back over $1 MILLION to the mental health causes, and partnered with companies like Kleenex and Target. Follow @selfcaresforeveryone and pre-order their book “How Do I Self-Care: A Guided Journal to Practice Self-Kindness (Even On The Hard Days)” If you enjoyed this episode, share it with the women in your life to help spread the self love. Be sure to tag @maryspodcast and @selfcaresforeveryone Mentioned In This Episode... The Originals by Adam Grant Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
Building something meaningful is rarely a linear process. In this episode, Mary sits down with Sasha, co-founder of Self-Care Is For Everyone, to talk about mental health, entrepreneurship, and the unexpected journey from posting illustrations online to building a multi-million dollar brand and business. Along the way, Sasha opens up about ADHD, grief, burnout, confidence, and what it really takes to keep creating when life gets hard. Let this episode be a reminder that you do not need to feel fully confident before starting something meaningful.
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How She Built a Meaningful Mental Health Brand with Sasha from Self-Care Is For Everyone
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