How She Built a Therapy Practice With 100+ Clinicians

Amanda Landry never planned to run a 100-clinician practice. It grew anyway. "We hired two directors to clean it up. The numbers never changed." Amanda is the founder of Caring Therapists in Florida: 12 locations, 100+ clinicians, about 8,000 sessions a month across therapy, testing and medication management. She also runs My Private Practice Collective, an online community for therapists growing their own practices. Daniel and Amanda talk about how she went from solo therapist to CEO, the operating system that got her from 30 clinicians to 100, and why she thinks small group practices should get organized before consolidation reaches them. In this episode: → How a second location opened only to cut a one-hour commute → Walking away from her own caseload after maternity leave and stepping in as CEO → Running a group practice on EOS: KPIs, scorecards and a meeting cadence for every department → What happened when two marketing directors never moved the intake numbers → The playbook for opening new locations, and the marketing mistake to avoid in a new market → Where referrals went after the 2020 to 2025 boom → Referral partners that fit: pediatric groups, schools, police and fire departments → The goal of 25 locations, and why acquisitions are part of the plan Thinking about selling your practice one day, or bringing in a partner to grow it? Talk to Daniel → [email protected] Chapters 00:00 Meet Amanda Landry 01:48 12 locations, 100+ clinicians, 8,000 sessions a month 03:58 Building a big practice by accident 07:02 From therapist to CEO 08:03 Running the practice on EOS 10:07 Two marketing directors, no change in the numbers 13:58 The playbook for opening new locations 16:39 Where the referrals went after 2025 18:00 Picking referral partners that match your model 22:20 90 referral sources then, 900 now 24:33 The Chamber of Commerce and local search 25:21 The next stage: 25 locations 27:06 Consolidation and acquisitions in group practice Mentioned: Traction by Gino Wickman (the EOS book) | Asana About Amanda: Founder of Caring Therapists and My Private Practice Collective → https://www.linkedin.com/in/amandapattersonlmhc/ About Daniel: Buys mental health practices and helps owners sell theirs. Former M&A lawyer. Co-founder of Fireside Strategic. Connect with Daniel → https://linkedin.com/in/danmking Nothing in this episode is legal, tax or financial advice. #GroupPractice #PrivatePractice #ExitPlanning