How She Built Two AI Apps to $300K MRR

Join the Exclusive Distribution First Workshop - ​Find. Rank. Scale.​ ​Get Tickets: https://luma.com/qcmhcnf3How do you build AI apps that go viral without spending a dollar on ads?In this episode, we're joined by Nicole Cheung, a serial app founder behind three viral consumer apps. Nicole has scaled her apps to millions of users through viral product design and organic distribution, without paid acquisition or external funding. Her latest app, currently in stealth, generates 300–400 million monthly social media views.We'll dive into the strategies behind building successful consumer AI apps, from validating ideas and designing onboarding flows to pricing, paywalls, retention, and creating viral growth loops that drive sustainable user acquisition.Whether you're launching your first app or looking to scale your next AI product, you'll leave with actionable insights from one of the fastest-growing founders in the space.You will discover:✅ How Nicole discovered and validated her app ideas✅ The story behind GlamUp and Sprout✅ How she built three viral apps without paid ads✅ The viral product design principles behind millions of users✅ Onboarding strategies that increased conversions✅ Paywall and pricing experiments that boosted revenue✅ Retention tactics that kept users engagedLearn More:60-page free growth playbook: https://tally.so/r/BzZpA4 Connect with Nicole: https://x.com/madebycol Work with us to grow your apps faster & cheaper:https://www.appmasters.com/You can also watch this video here: https://youtube.com/live/SdqUZGJM384*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************