How She Markets Using Video

Are you someone who dreads or avoids getting in front of the camera to create videos for your business? Maybe you struggle with finding the right words to say, feeling authentic, or perhaps you have no idea where to start when it comes to finding the right equipment to use. There are cameras, microphones, lights, editing software... the list goes on and the options never seem to end! Then, once you have your videos all beautified and perfect, how can you use them to market yourself? Believe it or not, there is actually SO much that goes into recording videos for your business if you really want to connect with your audience in a way that looks beautiful, on-brand, and professional! Our guest today, Holly Gillen, refers to it as “business cinema,” and she is talking to us about all things video in today’s episode.Holly has been working in video production for over a decade, and she has been running her own online business since 2013. Some of her clients include the Sundance Channel, HBO, Sony Music and Nick.com, so yeah, we believe she knows what she’s talking about! She has experience as a Camera Operator, Video Producer, and an Editor, and she is here to help leading ladies like you learn the skills you need to save yourself time on both sides of the camera!We talk about:The definition of “business cinema”Why videos should be part of your content strategyTechniques and tools to help those who feel more comfortable “behind the scenes”What equipment do we need?How to create a lot of content without over-complicating the processPre-production and post-productionHow to promote your videosOne thing you can do this week to get started with videoVisit https://www.tashabooth.com/podcast for more info! Hosted on Acast. See acast.com/privacy for more information.