How She Turned a Crowded Tube Ride into a Deep Tech Startup (and Nearly Lost It All) | Dash Tabor episode artwork

EPISODE · Nov 20, 2025 · 48 MIN

How She Turned a Crowded Tube Ride into a Deep Tech Startup (and Nearly Lost It All) | Dash Tabor

from The Everyday Founder

What if your business could predict the future — even with barely any data?In this episode, I sit down with Dash Tabor, founder and CEO of TUBR, a predictive analytics platform turning small data into big insights.Dash started TUBR after one too many packed Tube rides in London — and ended up building a deep-tech company using a physics-based machine learning engine that helps small businesses forecast demand, sales, and staffing needs with minimal data.But her journey wasn’t smooth.She’s lost £500k in a day, rebuilt her team after losing her co-founder mid-fundraise, and turned down “life-saving” investor cash on moral grounds — all while keeping TUBR alive and growing.We get into the raw parts of being a founder:- Fundraising in a volatile market- Building deep tech without a technical background- Understanding investor psychology- Rebuilding after disaster- And why she left London for SheffieldThis is one of the most brutally honest founder stories yet.Chapters:00:00 - Why founders should never take “trenched” investor money00:41 - Introducing Dash Tabor & the TUBR story02:11 - The London Tube moment that sparked the idea03:47 - From overcrowded trains to AI innovation05:05 - What “machine learning” really means for small businesses07:09 - Predicting croissants, customers, and chaos08:57 - How much data is really needed for AI to work10:21 - Sponsor: Opus — the network for entrepreneurs10:41 - How Dash built deep tech without being a coder12:28 - Leaving a stable job to build something from scratch14:19 - When Liz Truss’ budget wiped out her customers overnight18:09 - Losing her co-founder mid-fundraise20:24 - Rebuilding the team from zero21:09 - Hitting rock bottom — and the “keep going” moment25:16 - The near-collapse and the £10K that saved TUBR26:17 - Fundraising lessons: quantity over tranches28:22 - The reality of raising as a female founder31:13 - How to “build the house you want to live in” with investors32:32 - Saying no to bad money — even when desperate35:14 - Choosing Sheffield over London38:48 - Building community and talent outside the capital39:28 - Finding balance (or trying to) as a founder43:10 - Who TUBR serves today & their new product “Pulse”45:57 - What’s next: partnerships, scale, and profitability47:53 - The real answer: talent vs luck in startup life49:49 - Where to follow Dash & TUBR Hosted on Acast. See acast.com/privacy for more information.

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How She Turned a Crowded Tube Ride into a Deep Tech Startup (and Nearly Lost It All) | Dash Tabor

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