How She Turned Family Recipes Into a Modern Brand | Alessia Bellusci

Building something of your own isn’t always clear, easy, or guaranteed to work.In this episode, Alessia Bellusci shares what it was like growing up inside one of Calgary’s most well-known hospitality families, behind restaurants like Mercato, and the moment she realized she wanted to create something for herself. From working in the family business at a young age to stepping away and coming back with a new perspective, her story is about figuring it out in real time.We talk about how Dolce and Veloce came to life, combining family recipes with a fashion-inspired vision and building a brand that stands out. Alessia shares the early days of launching, learning on the fly, and moments like getting into Holt Renfrew and seeing strangers connect with her product.She also opens up about going through darker periods in her life, how that shaped her mindset, and why she now uses her platform to support mental health initiatives and create meaningful experiences through food, events, and community.The Deets with Duddy is Calgary’s late-night show podcast, hosted by Jeff Dudder (@duddydoesit), spotlighting the city’s culture, creativity, and people through unfiltered conversations with Calgary’s most interesting voices.#TheDeetsWithDuddy #CalgaryPodcast #YYC