How She Uses Podcasting to Attract Clients and Scale a Business—Sasha Eburne | Ep 119

What if your podcast didn’t need to make money directly… but still brought in clients?In this episode of My Podcast Story, Sasha Eburne shares how her podcast became a powerful conversion tool for her coaching business—without relying on ads, sponsorships, or complex strategies.She breaks down how she started her show to build confidence and reach more people, why she’s now doubling down on guest podcasting, and how her podcast naturally turns listeners into paying clients.We also go deep into virtual assistants—how to hire them, what they can handle for your podcast, and how to build simple systems so you’re not stuck doing everything yourself.If you’re a podcaster, coach, or service-based business owner, this episode will show you how to think about your podcast differently—not just as content, but as a growth engine.What you’ll learn from this episode:Why podcasting builds authority faster than most platformsThe real difference between being a podcast host vs guestHow Sasha uses her podcast to convert listeners into clientsWhat virtual assistants can handle in your podcast workflowHow to create simple systems and processes for outsourcingWhy she’s shifting from audio to video in Season 3How to scale your business without being stuck working all the timeConnect with Sasha Eburnehttps://sashaeburne.com/podcastLinkedin: https://www.linkedin.com/company/sashaeburne/If My Podcast Story speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot.There’s more to every story than what you hear on the episode. Join the My Podcast Story newsletter to receive thoughtful takeaways, episode extras, and personal notes that don’t make it into the show. It’s a quiet way to stay inspired between listens.Sign up here: https://mypodcaststory.com/joinTimestamps00:00 Introduction00:21 Meet Sasha Eburne and her podcast01:05 Why she started her podcast02:25 Starting a show vs guest podcasting03:07 How many podcasts she does per week03:41 Host vs guest which is easier04:34 How podcasting builds confidence06:06 What her podcast is really about07:43 How the show evolved over time08:42 Why Season 3 is going video09:26 When the new season is launching10:29 How virtual assistants help podcasters11:21 What policies and procedures mean12:09 Video vs written SOPs for teams13:26 How to organize your systems simply14:57 Hiring affordable virtual assistants16:32 Paid trials and avoiding hiring mistakes17:59 Hiring for attitude vs skill19:35 Contractor vs employee explained21:38 Hiring internationally what to know23:00 What her podcast teaches24:18 Starting simple vs waiting for perfect24:51 New direction scaling businesses25:48 Why her content focus changed26:46 Aligning your podcast with your growth28:26 How she grew the podcast29:30 Where her listeners actually come from31:10 Using AI to create content clips32:21 Her content repurposing strategy33:19 Automations and ManyChat funnels34:12 Posting across multiple platforms35:34 Does her podcast make money36:07 How podcasting converts clients37:26 Plans for future growth38:43 Where to find her podcast39:22 Outro