How Shell Pivoted From Oil to Clean Energy

In this episode of The Pivot Podcast, Lucas and Luna examine Shell's slow-burn pivot from a pure oil and gas supermajor toward a cleaner energy portfolio. They trace the journey from the 1997 'Beyond Petroleum' campaign—which fizzled—to the more concrete actions of the 2020s: investing $2.5 billion annually in renewables, building the world's largest offshore wind farm, and launching a network of 10,000 electric vehicle charging points. But is it real transformation or greenwashing? Lucas unpacks the tension between Shell's legacy profits (still 90% from fossil fuels) and its climate pledges, the role of activist investors, and the awkward truth that Shell's pivot is happening at a pace set by governments and courts, not its own boardroom. A candid look at how the world's second-largest oil company is trying to survive the energy transition without destroying its own business model. #Shell #EnergyTransition #OilAndGas #CleanEnergy #Renewables #OffshoreWind #EVCharging #Greenwashing #ClimatePledge #ActivistInvestor #FossilFuels #Sustainability #BusinessPivot #CorporateStrategy #NetZero #EnergySector #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo