How ShopMy Became a Billion-Dollar Business, with Co-Founder Tiffany Lopinsky

Ever clicked a ShopMy link and wondered what’s actually happening behind the scenes? Today on Let’s Get Dressed, I’m sitting down with Tiffany Lopinsky, the co-founder and president of ShopMy. Now a billion-dollar business, ShopMy is powering affiliate links for nearly 200,000 creators and thousands of brands, with the power to dramatically disrupt the marketing industry and the way we shop. We get into how affiliate really works, why follower count doesn’t equal sales, consumer behaviors, and what ShopMy’s new shopper app and circles mean for the future of personal shopping.Download the ShopMy here! shopmy.us/join/livvperezGet 20% an annual membership of our newsletter, Let's Get Dressed, here https://letsgetdressed.substack.com/lgdLove the show? Follow us and leave a review on Apple Podcasts and Spotify. To watch this episode, head to YouTube.com/@LivvPerezFor more behind-the-scenes, follow Liv on Instagram, @LivvPerez, on TikTok @Livv.Perez, and shop her closet here https://shopmy.us/livvperezLet’s Get DressedYouTube: https://www.youtube.com/@livvperezInstagram: https://www.instagram.com/letsgetdressedpod/Newsletter: https://substack.com/@livvperezLiv Perez Instagram: www.instagram.com/livvperezTikTok: www.tiktok.com/livv.perezShopMy: https://shopmy.us/livvperez Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Ever clicked a ShopMy link and wondered what’s actually happening behind the scenes? Today on Let’s Get Dressed, I’m sitting down with Tiffany Lopinsky, the co-founder and president of ShopMy. Now a billion-dollar business, ShopMy is powering affiliate links for nearly 200,000 creators and thousands of brands, with the power to dramatically disrupt the marketing industry and the way we shop. We get into how affiliate really works, why follower count doesn’t equal sales, consumer behaviors, and what ShopMy’s new shopper app and circles mean for the future of personal shopping.Download the ShopMy here! shopmy.us/join/livvperezGet 20% an annual membership of our newsletter, Let's Get Dressed, here https://letsgetdressed.substack.com/lgdLove the show? Follow us and leave a review on Apple Podcasts and Spotify. To watch this episode, head to YouTube.com/@LivvPerezFor more behind-the-scenes, follow Liv on Instagram, @LivvPerez, on TikTok @Livv.Perez, and shop her closet here https://shopmy.us/livvperezLet’s Get DressedYouTube: https://www.youtube.com/@livvperezInstagram: https://www.instagram.com/letsgetdressedpod/Newsletter: https://substack.com/@livvperezLiv Perez Instagram: www.instagram.com/livvperezTikTok: www.tiktok.com/livv.perezShopMy: https://shopmy.us/livvperez Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on December 15, 2025.

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