How Shoppers Shop

In the latest episode of The Retail Tea Break podcast, I’m joined by two guests who really understand shoppers. Vanessa Henry is Research Director (Shopper) ​​​​and Zoe Smith is a Research Executive, at Walnut Unlimited. They both have vast experience with the retail industry, using a variety of methodologies across projects to uncover true actionable insight that can help to unlock growth in the retail space. Their role- to Understand shopper behaviour, getting under the skin of how consumers behave and feel.This is a fascinating conversation full of great insights and case studies. So grab your cup of tea, sit back and listen in…Topics:What Walnut Unlimited doesHow Shoppers ShopScientific tools including behavioural scienceReal examplesKey takeaways key takeaways that retailers and brands should be aware of?For more information visit: https://walnutunlimited.com/Transcription and show notes available at: https://theretailadvisor.ie/