How should SEO work in a world where AI has a bigger role? With Pedro Dias

Pedro Dias shares show SEO should work in a world where AI has a bigger role - with David Bain.Discussion points include:When you talk about AI having a bigger role, what do you mean exactly?How do we work in this kind of world?What does this mean for the content that we publish?How do we design and structure websites in order to retain value and protect unique valuable knowledge?Are there any downsides to this?Should we not just let our content be consumed by AI? Is that not inevitable? Will we not at least have a bit more brand exposure by doing that?