EPISODE · Mar 11, 2025 · 20 MIN
How Should We Shape the Brands That Shape Our World?
from Marketing: Global Edition · host Jasmine Montgomery, Piers Guilar
How should we be shaping the brands that are shaping our world? So you’ve heard of The Palm and The Burj Kalifa but how much do you know about the companies that built them? In this episode, Jasmine Montgomery and Piers Guilar explore the fascinating world of real estate, focusing on the rise of Giga projects, innovative urban developments, and the brands behind these mega projects. They discuss the need for thought leadership in the real estate sector and how real estate companies can differentiate themselves.
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How Should We Shape the Brands That Shape Our World?
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