How Skinny Louie Went From One Spot to 10 Locations | Gonzalo Rubino

Gonzalo Rubino brought Miami its first proper smashburger joint — and in just two years, Skinny Louie has grown to 10 locations in Miami and NYC.In this episode, he walks us through the full journey, from the original concept and branding to the smashing technique, the philosophy behind keeping only 3 burgers on the menu, and how they're scaling without losing what makes them special.We also get into the grand opening, celebrity visits, Burger Bash, managing multiple locations, competition, and how Wynwood has changed since they first opened.This is what building a Miami food brand from scratch actually looks like.Manny Alfonso:Instagram: https://www.instagram.com/mannyalfonso8/Kiko Suarez:Instagram: https://www.instagram.com/querikoconkiko/Eduardo Moya:Instagram: https://www.instagram.com/mr_moya/Follow Us! - A Day in Miami:Instagram: https://www.instagram.com/adayinmiami/Listen on Spotify:https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID________________________Produced by: Ben SchwedeInstagram: https://www.instagram.com/benthecreatorrr/0:00 Intro0:49 About Gonzalo and His Beginnings3:19 Skiny Louie Opportunity4:49 Branding7:19 Smashing Technique8:15 Philosophy Behind Only 3 Burgers on the Menu9:45 Market Research10:47 Selling Bottled Louie Sauce?11:16 Grand Opening12:30 Marketing13:39 Opening 10 Locations in 2 Years14:37 Opening in NYC17:29 Being the First Smashburger in Miami19:26 Drive and Being Competitive21:58 Celebrities Visiting22:39 Burger Bash23:45 Eduardo’s First Impression of Skinny Louie25:28 Will They Ever Make Different Burgers?26:33 Managing Multiple Locations29:08 Competition30:15 Upcoming Locations33:40 Top 3 Restaurants 37:16 How Has Wynwood Changed39:41 Outro