How SLICKS Is Rebuilding Motorsport Media from the Ground Up with Lewis Houghton

Lewis Houghton didn't get into motorsport media through a press pass or a journalism degree. He got in by being genuinely, relentlessly curious — rewriting his dad's old racing magazines as a kid, building a following on LinkedIn before anyone took him seriously, and eventually earning trust from Red Bull and MotoGP one honest conversation at a time.Now he runs two things simultaneously: SLICKS, his independent motorsport media brand built as a direct antidote to the corporate, play-it-safe content that dominates the space — and copynthat, his copywriting consultancy that helps teams actually say something worth reading.In this episode, Lewis and I dig into what's actually broken in motorsport media, why great writing is still the industry's blind spot even in the era of short-form video, and what it looks like to pitch "be less boring" to organizations that have spent years doing the opposite. He's candid about the hard no's, the industry's blind spots, and the version of himself that played it safe — and didn't make it.If you've ever wanted to build something real in motorsport from scratch, this one's for you. Learn more about SLICKS at slicksmag.com and on Instagram @slicks.mag